UC Nursery and Floriculture Alliance

Dave Fujino has served for more than 17 years as the director of the California Center for Urban Horticulture (CCUH), Co-Director of the UC Nursery and Floriculture Alliance at UC Davis and past Chair of the Saratoga Horticultural Research Endowment.  He earned his B.S. in Plant Science at UC Riverside, and his M.S. and Ph.D. from UC Davis in Environmental Horticulture and Plant Physiology.  Fujino’s experience includes over 17 years in senior level management with a large wholesale horticultural company.  His expertise includes organizational development, operations improvement, information technology, strategic planning, marketing, research and development, training, fund raising, and other areas.  In 2017, he was inducted into the Green Industry “Hall of Fame” for having a positive impact in the horticulture industry.  His current focus is on the implementation of the SmartLandscape initiative at UC Davis, which demonstrates different landscape projects designed to conserve water and to meet the California’s Model Water Efficient Landscape Ordinance by leveraging current irrigation technologies.

His favorite California native is Ceanothus ‘Ray Hartman”.